About us

“A paradigm shift in the way garments are designed and produced; reinforcing synergy between people, planet and prosperity"

- Shreyaskar Chaudhary
Managing Director

Farm to Fashion

Pratibha has been a pioneer in the sustainable Fibre-to-Fashion (farm to fashion) industry. Beginning with a spinning facility of 24,000 spindles, we have steadily expanded our operations, incorporating Knitting, Dyeing, and Garmenting units by 2003.

Guided by its purpose of spreading hope, joy, and abundance through responsible and responsive fashion, Pratibha is committed to transforming the textile industry through innovation, ethical practices, and a strong focus on environmental stewardship.

1997

Yarn Manufacturing

1999

Vasudha Farming Initiative

2002

Foundational Member of Organic Exchange

2003

Forward Integration in Circular Knits

2007

Introduced Circular Product from Recycled Cotton & Recycled Polyester - LOOP

2008

India's First Apparel Manufacturing Fair Trade Certified Factory

2009

Foundational member of Sustainable Apparel Coalition (Cascale)

2014

Introduced Spun Dyed Range - Allure

2016

World's First Cradel to Cradel Certified Apparels

2018

Introduced VASUDHA PRIMO - Responsible Luxury ELS, Fair Trade & Regenerative Organic Cotton

2019

First Indian ZDHC Certified Apparel Manufacturer

2022

Establishment of Pratibha Swaraj, Seamless garment manufacturing facility at Ujjain

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Employees on board

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Female employees

Founder's Message

Shri Shiv Kumar Chaudhary

Founder and Chairman

(28th August 1952 – 17th June 2025)

“सज्जनस्य जीवनं दानाय, विचाराय, सेवाय च। न केवलं स्वार्थाय, किंतु लोकहिताय सदा।”

“The life of a noble soul is devoted to generosity, wisdom, and service—not for personal gain, but always for the welfare of others.”

Born on 28th August 1952 in Bahal, a small village in Haryana, Shree Shiv Kumar Chaudhary grew up in a world where life was simple, but values ran deep. Hard work, perseverance, and responsibility shaped his life and guided his remarkable journey in business.

He began his professional path in the family business in Kolkata and Surat, dealing in machinery, synthetic yarns, dyes, and chemicals. Yet he felt a growing urge to build something rooted in natural fibres and closer to the land, a vision that eventually led him to the cotton textile sector.

Shree Shiv Kumar Chaudhary was affectionately known as Bade Babu. Beyond his business accomplishments, he was deeply committed to social responsibility, believing that true success is measured by the lives it impacts. Through his involvement with the Ekal Foundation and the Pratibha Foundation (CMC Trust), he championed initiatives like cataract surgeries, rural training centres, community health and education, and housing for associates. These efforts were close to his heart, driven by his conviction that business must serve a greater purpose.

Shreyaskar Chaudhary

Managing Director

Pratibha Syntex’s journey began with a simple vision, rooted in the values of integrity, fairness, and community. Founded by my father, Shiv Kumar Chaudhary, in 1997, the company started as a small spinning unit in Pithampur, Madhya Pradesh. His belief in creating long-term value and empowering people laid the foundation for what Pratibha is today—a globally recognized, vertically integrated textile company.

From the beginning, sustainability has been central to our approach. Today, we work alongside over 20,000 farmers and 6,000 associates, building a value chain grounded in ethical practices, regenerative agriculture, fair pricing, and shared progress.

With a background in Textile Technology from UMIST, I returned to India with a commitment to deepen this vision. One of the most meaningful steps in this journey was the launch of the Vasudha initiative—a model for self-reliant, organic, and regenerative farming. It now supports thousands of farmers under the Swaraj model, enabling resilient livelihoods and restoring the land.