Cradle to Cradle
Circularity is deeply embedded in Pratibha’s approach to design, production, and end-of-life solutions. The company envisions a regenerative fashion ecosystem where garments remain in use at their highest value for as long as possible and are ultimately returned safely to nature.
In a pioneering step, Pratibha became the first in the garment industry to adopt the Cradle to Cradle Certified® standards—affirming its leadership in sustainable and responsible manufacturing. This globally recognized certification evaluates products across five key sustainability pillars:
Material
Health
Ensuring inputs are safe for humans and the environment
Product
Circularity
Enabling reuse, recyclability, and biodegradability
Clean Air & Climate
Reducing emissions and enhancing energy efficiency
Water & Soil Stewardship
Preserving and responsibly managing natural resources
Social
Fairness
Maintaining ethical, transparent, and inclusive value chains
By integrating these principles, we are building a truly sustainable and future-ready fashion system—delivering value to the planet, people, and progress.
